Beerjobber: Bringing Craft Beer To Your Doorstep. The craft beer market is a $7.6B market and grew by 11% in 2010 (the total beer market declined by -1%). If you’re into craft beers (defined by the Brewers Association as “small, independent, and traditional”), you’re aware that sometimes it’s difficult to find them locally. You can head to your local distributor, but that often devolves into considerable standing and staring, not sure what tastes good and asking the store owner if it’s a good buy. Enter Beerjobber.
Started by Wharton graduate and long-time Philadelphia resident Sean Nevins and officially launched in 38 states after Valentine’s Day, Beerjobber promises to help consumers find craft beers they like and then delivers them to your doorstep, fresh from the brewery.
“People are happy to to be able to get beers that are out of market,” Nevins tells Technically Philly. “They are excited about the freshness. They like to be able to browse around and learn about the different beers before buying.”
And we agree with what Yael Borofsky writes in the Technically Philly piece:
“What may be most helpful, though, are the summaries and consumer ratings that pop up when you click on a beer. For the beer-loving, but not beer-knowledgeable, these blurbs offer a clue about what you’re buying. Which at least feels more practical than staring at a row of craft beers and choosing one by variety and the appeal of its label.”
After a little digging around the extremely user-friendly site, Beerjobber offers some great beers already, and it will only get better as more breweries partner with them. The only negative at this point appears to be the shipping costs, which can vary depending on the distance between the brewery and the customer. Most online retailers make money from “shipping and handling” charges. Interestingly, Beerjobber.com claims to actually lose money on each sale by subsidizing the true shipping costs. For some, the freshness may be worth the extra cost.
[Beerjobber, Technically Philly, h/t @christopherwink]