Half of Americans Think Facebook is a Fad: Study. Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.
“I don’t think 900 million people can be a passing fad. A lot of people have taken a position in Facebook, it’s a self-perpetuating situation,” Martin Sorrell, CEO at advertising bellwether WPP, told CNBC Tuesday. “The $100 billion was predictable and they’re trying to build a momentum.”
Half of the 1,000 people polled by the Associated Press and CNBC called Facebook a passing fad. A majority of those surveyed (51 percent) have a favorable impression of the company, while 23 percent have an unfavorable opinion.
For complete poll results and analysis from CNBC, click here.
What do you think? Is Facebook a fad?